The Culture of Commercial Service - 2877 Words

1. Introduction The culture of commercial service has always been very important for the commercial activities for clients - buyers and traders, but in todays increasing competition this importance is increasing. Customer service is a set of activities ensuring the sale of goods and services to consumers. It affects all aspects of the businesses. It has to do with the manufacturing of products or preparing of the services, their supply, transport and the maintenance with the goal to satisfy customers requirements. Customer service is the final stage of marketing and it summarizes the results of marketing activities. If manufacturers and retailers are not interested in customer service and what are the requirements of their customers, they will not be able to sell their goods and services and to realize optimal sales as the competition is doing. Successful implementation of customer service means winning and retaining customers, achievement of higher sales and income from them in long-term perspectiv e, return on initially invested capital. 2. What is customer service? One of the most powerful marketing trends currently is the shift from product-oriented approach to customer-oriented approach in most industry sectors. Companies direct their attention to customer satisfaction and the ability of companies to track needs and expectations of its customers and to respond to them timely and qualitatively, to transform all the business processes in such a way that in focusShow MoreRelatedUnited Commercial Bank and El Banco Essay1489 Words   |  6 PagesQuestion 1: Compare and contrast the strategic service vision of United Commercial Bank and El Banco. The strategic service vision entails four pillars, which consist of target market segment, service concept, operating strategy, and service delivery system. 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